How to Sell a House without a Realtor in Denver
Did you just inherit a home, get a home in a divorce, or do you simply need to sell your home quickly?
Selling a house is a long process, and one that brings many people unwanted stress. From appraisals to agents to nosy neighbors, selling a home can keep homeowner’s wide awake when they lay their head down at night.
Luckily, if you’re looking to sell your home in Denver without a realtor, there’s a multitude of different ways you can go about it. Before, cutting out the middle man wasn’t really feasible –now, depending on how proactive you’re willing to be, there’s no reason why you can’t try to sell your home on your own. There are two primary ways you can sell your home:
Find a Quick and Easy Selling Solution
There are companies out there that’re looking to buying your home directly from you, without a middle man, and do it in the quickest fashion possible- Frontier Properties is one of them. We’ll make a fair offer on a home in the area, cut out the realtor fees, and buy the home as fast the two can manage. If you’re looking to turn your home around, or simply don’t want to deal with the hassle of everything we‘re about to mention in the bullet points below, give us a call at (303) 625-6934. If you truly want to sell your house without a realtor, follow the steps below.
Sell Your Home without a Realtor (DIY)
Maintain and repair your house
This should be obvious. Before you list your home (which involves photography/videography and or open houses) you want everything looking as sleek as can be. Of course this doesn’t mean investing a large chunk of money into major renovations, but rather putting the time and money into minor repairs around the home, and assuring the home is maintained and aesthetically pleasing. So out with that old rug and in with something new. Caulk those little holes in the wall.
Fix the crack in the tub. Wash the windows and shine the doorknobs. You’re only going to have one chance to hook these potential buyers. Make sure your home is at its full potential.
2. Declutter your home
You want potential buyers to step inside a home, fill their eyes with its beautiful aesthetic, and then say ‘yes –I could see myself living here.’ Think of it like a blank canvas. It’s blank because the artist needs a white-slate to see whatever their going to bring to life. Same thing with a home. A potential buyer is a lot more prone to purchasing a home if they can visualize their future there. That becomes substantially more difficult when your wedding photos are hanging on the table, your art is hanging on the walls, and there’s a wall filled with your kid’s drawings. You don’t want your home to look like your home; you want it to look like a home ready for newcomers. That means an open home with neutral features. That means a blank canvas.
3. Get your house appraised
You don’t want to find yourself surprised after you’ve done all your repairs, set your home up, and then the buyer’s lender sends an appraiser out and comes up with a number way off of what you thought. Not only is it important for you to understand the value of your appraisal, but also to keep that number handy incase a potential buyer attempts to lowball you. Appraisals usually cost under $1,000 and are well worth the price –as the knowledge can be a key attribute in the sale of the home.
4. Price your home correctly
So you’ve made your repairs, you’ve had your home appraised, and you’re ready to fill in that price tag. Great. You’re moving along. However, be careful when pricing your home, as pricing it too high can be detrimental to the volume of your traffic and your ability to sell. Sellers often think too highly of their homes. When you overprice, there’s a chance that not only you’ll lose traffic, but you’ll become an anchor property for the houses around you. For example, imagine you’re in a neighborhood in which homes are popping up for sale everywhere and you decide you want to sell yours. You value it for more than what it is worth, hoping all the traffic will bring you a sale. You list your home for a million dollars. However, your home –like the others in the neighborhood—are worth around 800k. Because of your greediness, the other sellers in the area can price their homes at 925k and potential buyers will think they’ve found a deal in comparison to your overpriced property. Price correctly!
5. Find an anchor home
In the same vein as above, find that naïve seller that’s priced his home far too high for the neighborhood. Find that home that stands alone in its price range, assess how the other prices of nearby properties are comparing, and then try and find a balance between those two numbers. Using an anchor home as leverage can help you add that extra 10% property value that you’d otherwise never have if not for that one greedy homeowner thinking he can make a sale with an overpriced home. Not only an anchor home, but do your research on the neighborhood. Make sure you understand what the average home (in the respective area) is going for? How long are homes staying on the market? How many properties are available in the area?
6. Get your home listed on the MLS (multiple listing service)
In the years before, it was only agents that had the power to list a home on the MLS. Nowadays, that’s no longer the case. Depending on what sort of package you purchase, there are ways to list your home for six months or more under $1,000. This is immensely important as all of the major platforms link to the MLS database. You don’t want to rely only on your local newspaper and craigslist adds when it comes to blind traffic. If you’re going to do it on your own, make sure you’re still featured on all the big platforms that harvest the most traffic.
7. Create a social media following
Social media is your friend. It’s one of the quickest and easiest ways to spread the word (for anything). If you want to be proactive about your listing, then create a social media account on each platform. Make sure that the content you’re producing (we’ll go into this later) is interactive, engaging, and aesthetically pleasing. Once you create an account for your listing, integrate it within your preexistent network of peers and friends and ask them to share. You never know who could stumble across a post from one of your accounts and share it to someone interested in purchasing a home like yours. Just make sure to release quality content. Produce engaging, interactive, and even comedic content to attract the eyes of your peers and keep their attention.
8. Be dynamic about your listing
This ties into the previous social media step. As we all know, everyone is on the internet. It’s more likely that a potential buyer is going to stumble upon your listing via the web than they will in a newspaper (if you even pay to have part of a column –sort of an outdated but still somewhat effective way to list properties). When someone clicks on your listing, the ‘first impression’ rule still applies. If you’re sporting the classic wide-still-shot of your home, with a dull title and lackluster images, the chances your listing will be ignored, discredited, or is altogether too similar to the competition.
Be creative. Hire a drone pilot to make an immersive virtual video tour of your home. Modernize the language. Make sure your aesthetic say ‘we actually put professional work into this,’ rather than ‘we just did what we needed to get this up.’ The better your photography/video/editing work looks online, the better your home is going to look. Not to mention you’ll be more prone to be regarded as a professional.
9. Use real signage and step up your curb appeal
Again, in accordance to the aforementioned steps, this is a tip to give you an air of higher professionalism. If you’re trying to sell a house on your own, and the first thing you’re telling your potential buyer (the onlooker on the street) is that you’re not thorough or willing enough to pay for proper signage, what’s that going to say about how you treated the rest of the home?
Not to mention that once someone is walking up those front steps, they’re already making a full-on judgement of the home itself. That first step of maintaining your home –maybe put a little extra effort into the front of it (a home is one of the few places where it’s sort of okay to judge a book by its cover).
10. Hire professionals
We’re not talking about a realtor as the whole point of doing this alone is to avoid those heavy fees they impose –we’re talking about the people realtors use. Hire someone to professionally stage your home or make the repairs you’re not sure how to. There are professionals that know exactly how to use small amounts of money to make improvements that vastly affect the aesthetic of the home. Then once the sale is underway, it’s important to hire a real-estate attorney to make sure you’re checking out on all the legality requirements, and that there’s nothing you’re missing in the deal.
11. Negotiate and be honest
The sweet spot is the middle, so be ready to negotiate with the buyer. Learn to be malleable, but at the same time hold to a certain price that you simply won’t sacrifice. Just as well be honest about everything in the home. If there’s a problem you know about, share it with the potential buyer. If there’s been a problem that came about in the past, share that too. When negotiating a deal you want to disclose everything, and you keep things secret you run the risk of being hit with a lawsuit once something goes wrong in the future.
We’d love to be able to write out a ‘sell-your-home-yourself’ equation that works 100% percent of the time. Unfortunately, that doesn’t exist. If it did, we’d have a lot more self-made real estate owners. There are a lot of people out there that still believe in using realtors and following the traditional guidelines of selling a home. However, the amount of homeowners listing their properties without the help of a realtor is at an all-time high, and Frontier Properties is happy to assist these sellers in their journey.
Contact Frontier Today